Surface Decor Treditrend. Speakers: Gianpiero Alfarano, Professor of Design at the University of Florence, and Alessandro Spennato, Professor of Design at the University of Florence. The talk reflects on the return of decoration as a central element in contemp

Speakers: Patricia Malavolti, Architect and Editor-in-Chief of Finiture Green, and Simone Riva, Architect and CMF Expert. The talk offers an in-depth look at trends in contemporary outdoor design, where exterior spaces are conceived as natural extensions of li

Saturday, November 22nd The video captures the opening moment of the final day of the Surface Stories talk series at MADE Expo 2025, held at the Marcegaglia stand.An introduction that opens the discussion on the day’s themes, dedicated to surfaces, construct

The finissage concludes the third day of Surface Stories at MADE Expo 2025, drawing together the themes that emerged around technology, design culture, and surface experimentation.A moment of synthesis that strengthens the dialogue between industry and archite

The new sustainable treatment.Speakers: Benedetto Callegari, Head of the Architecture Division at Sandrini Metalli, and Vittorio Magnoni, Cav. Vittorio Scipioni and Puretì. The talk delves into the application of photocatalysis in architecture, presenting SAN

Technology, art, and statics: the visual design of urban space.Speaker: Massimo Duroni, Architect, Lecturer, and Eco-designer. The talk explores graphic urbanism as a design practice capable of regenerating degraded places through color, art, and technology.Fr

The image of architecture from Gian Galeazzo Visconti to Walter Benjamin.Speaker: Francesco Canali, Director of Construction Sites at the Veneranda Fabbrica del Duomo di Milano. A journey through history, architecture, and material culture, spanning centuries

Surface Decor Treditrend.Speakers: Gianpiero Alfarano, Professor of Design at the University of Florence, and Alessandro Spennato, Professor of Design at the University of Florence. The talk reflects on the role of decoration and surfaces in contemporary archi

Speakers: Patricia Malavolti, Architect and Editor-in-Chief of Finiture Green, and Simone Riva, Architect and CMF Expert. The talk offers a discussion on trends in contemporary outdoor design, where exterior spaces are conceived as true open-air rooms.Material

Projects and visions for a new architectural culture.Speaker: Alessandro Vaghi, Architect, Managing Director of MMA Projects. The talk presents a vision of architecture as a process of conscious regeneration, capable of integrating memory, sustainability, and

The partnership between Cefla Finishing and Cromatica.Speaker: Fabio Vito Grazioso, Industry Development Manager at Cefla Finishing. The talk explains how industrial digital printing is transforming the world of architectural surfaces, opening up new possibili

Friday, November 21st The video captures the opening moment of the third day of the Surface Stories talk series at MADE Expo 2025, held at the Marcegaglia stand.An introduction to the day’s themes, dedicated to technological innovation, conscious regeneratio