The new sustainable treatment.Speakers: Benedetto Callegari, Head of the Architecture Division at Sandrini Metalli, and Vittorio Magnoni, Cav. Vittorio Scipioni and Puretì. The talk delves into the application of photocatalysis in architecture, presenting SANDactive®, the treatment developed by Sandrini Metalli in co

Technology, art, and statics: the visual design of urban space.Speaker: Massimo Duroni, Architect, Lecturer, and Eco-designer. The talk explores graphic urbanism as a design practice capable of regenerating degraded places through color, art, and technology.From street art to painted villages, the presentation envision

The image of architecture from Gian Galeazzo Visconti to Walter Benjamin.Speaker: Francesco Canali, Director of Construction Sites at the Veneranda Fabbrica del Duomo di Milano. A journey through history, architecture, and material culture, spanning centuries of architectural representation in steel and stone.The talk

Surface Decor Treditrend.Speakers: Gianpiero Alfarano, Professor of Design at the University of Florence, and Alessandro Spennato, Professor of Design at the University of Florence. The talk reflects on the role of decoration and surfaces in contemporary architecture, moving beyond the idea of ornament as a superfluous

Speakers: Patricia Malavolti, Architect and Editor-in-Chief of Finiture Green, and Simone Riva, Architect and CMF Expert. The talk offers a discussion on trends in contemporary outdoor design, where exterior spaces are conceived as true open-air rooms.Materials, surfaces, and finishes become key elements in combining f

Projects and visions for a new architectural culture.Speaker: Alessandro Vaghi, Architect, Managing Director of MMA Projects. The talk presents a vision of architecture as a process of conscious regeneration, capable of integrating memory, sustainability, and innovation.Through international projects and case studies,

The partnership between Cefla Finishing and Cromatica.Speaker: Fabio Vito Grazioso, Industry Development Manager at Cefla Finishing. The talk explains how industrial digital printing is transforming the world of architectural surfaces, opening up new possibilities for customization, aesthetic quality, and technical per

Friday, November 21st The video captures the opening moment of the third day of the Surface Stories talk series at MADE Expo 2025, held at the Marcegaglia stand.An introduction to the day’s themes, dedicated to technological innovation, conscious regeneration, and new languages for architectural surfaces. Speakers in

The finissage concludes the second day of Surface Stories at MADE Expo 2025, summarizing the main insights that emerged from the dialogue between designers, industry, and design culture.A moment of synthesis that reinforces the narrative of metal surfaces as tools for innovation, identity, and sustainability. Speakers

Every fold a breath, every crack a precious scar.Speaker: Agnese Pierotti, Architect and Lecturer at Nuovo Istituto Design. The talk explores the role of material as a narrative language in contemporary architecture.Through folds, prints, and gilded surfaces, the Ritmo d’Oro project tells the story of a dialogue betw